14th of March

8 Essential Things to Consider In Your Billboard Design

You may have thought that billboards are out of use nowadays since it is the age of social media and digital marketing. However, that isn’t quite the case. Billboards remain one of the most popular and effective marketing tools. Of the £ 3.7 billion spent on outdoor advertising, about 63% is allocated to billboards. A study also found that 48% of display panels within sight of a driver are read by them. So here are some essential factors to consider when designing your billboard.

  1. Budget

Most people share the misconception that billboards are an expensive investment – with little possibility of profitable returns. Business owners avoid billboards as they believe they’re costly. However that is not the case. Traditional billboards are still effective and affordable as you don’t have to share time slots with other brands unlike in digital billboards. Hence traditional billboards can sit longer such as for several months even. Some other factors that affect the cost of the advertising billboard are location, size, lighting, visibility, competition etc.

  • Location

The visibility of your billboard is the most important factor to consider. You cannot expect sales if your billboard is hidden away from plain sight. It should be prominent enough to grab the attention of readers. Here are some things to consider when evaluating visibility. Make sure that it faces directly at the people driving by and is clearly visible to moving traffic. Make sure it is at a height that promotes maximum readability. Interference should also be a major concern when placing your billboard. Make sure that no kind of bushes, buildings, telephone wires, trees or shrubs interfere. Get a clear idea of ​​the sort of people your billboard will entertain, go to the Traffic Department and study interactive maps and traffic profiles to get an approximate count of traffic. Understanding your target audience should be the first step in any marketing strategy as they will be the people that bring you income. Display billboards where most of your target audience moves in.

  • Scale

Scale should be your main concern. Your display panel should be clear, visible, and legible even from a distance so that maximum impact is made. Considering the scale, if the billboard will be displayed on highways or so, have the design in huge letter so that drivers who are going at high speeds can also quickly notice what’s written from afar. Bigger the billboard, better the quality it should be so ensure the structure is laser cut and strong and great for many materials.

  • Colors and graphics

Colors and graphics are what will capture the eye of the audience. Go full-on, be bold and use high impact colors that are prominent and remarkably visible. Color is of the utmost importance. When it comes to images, one big image will suffice as too many will confuse the reader from your company’s message. You don’t want that.

16th of February

Design Features of Modern-Contemporary Homes

Modern homes are significantly different in design due to the use of geometrical shapes, sharp edges, clean lines and curves, bold colors etc. Modern homes primarily focus on function, where people would like to cut down on unnecessary features and stick to the basic amenities of a house, yet presenting it in an attractive manner. Here are some very distinguishing features you will notice in modern homes.

  1. Oversized windows

Modern architecture loves glass. You will undoubtedly notice the floor to ceiling glass windows and sliding doors that allow plenty of sunlight to come in, making use of natural daylight. It also creates an illusion of larger space in a room. These type of homes are great if your home is located with a great view. However, the sun rays can get too bright at times, and also you will to protect your privacy while at home. As a solution, use marchants blinds. These blinds come in various patterns, colors and designs that will blend right in to your unique interior.

  • Minimalism

These homes are purely build on function and hence they add only the necessities into the home design. Unnecessary decorative trims and moldings are avoided, so that the focus can be on clean lines and sharp edges. Interior décor too goes with this idea, reducing furniture and accessories as much as possible, leaving only the necessary items. This will avoid clutter and congestion inside the house, leaving free space to walk around. When more floor space is visible, it also gives and illusion of bigger space, as opposed to looking cramped up when the room is filled with furniture. ‘Less is more’ is what modern architects are going for.

  • Open floor plan

In most modern homes, walls are at a minimum. The living room, kitchen and dining area are turned into one big room where one standing in the middle of the living room can catch a glimpse of the dining area, kitchen and garden too. This increases the involvements of the people in the house. For example, imagine a party where the ladies hang around the kitchen and the men in the living room watching the game. In open floor homes, they all will be in one big space so that all can be involved in all activities.

  • Unconventional roofs

The usual triangular roofs are no longer the norm. Modern architects go for different shapes of roofs, they include different levels of roofing, include high ceilings etc. to add some texture into the architecture.

6th of February

A Guide To Constructing a House

When you reach a certain stage in your life we know that you would feel like putting down roots. For many individuals this many having their own place to call home. While many opt to purchase a house there are others who want something more customized. It is these individuals that would instead opt to construct their own house. We know that it can sometimes be expensive to build a house from the ground up. But these individuals believe that the expenses that they would have to incur would be worth it. But there are still numerous mistakes that you can end up making as a novice. Thus, that is why it is important for you to educate yourself.

Hire Professionals

As I mentioned earlier we know that you have never constructed a house before. Therefore as a novice, you need to make sure that you hire efficient professionals for this job. It is true that there are videos on YouTube showing people building their own house. But we would not advise you to take such a step. if you want to ensure that you have a solid structure then make sure to hire professionals. That is because the building group Newcastle residents can count on. However, make sure that you do your due diligence when hiring these individuals. That is because you need to ensure that they do a good job. Therefore, before making a decision take the time to read reviews left by past clients. It would also be a good idea for you to ask your friends and family for recommendations.

Have a Plan In Place

As you want this to be your forever home you need to make sure that you have a plan right from the beginning. Therefore once you decide to construct a house make sure to create a budget. Thereafter you should consider hiring an architect. That is because in order to begin the construction you would need to have a plan. Furthermore, this is something that can take time to create. That is because the architect would also be making your dream house a reality. But we know that some of you would not know how you want your home to look like. If that is the case then you should take the time to do some research and get inspired. The easiest way to do this would be by going online. Furthermore, you can also take the time to read Home Magazines.

With the help of these guidelines, you won’t have any trouble making your dream home a reality.

1st of January

How to enhance your home in ideal ways?

When you are in the process of constructing your own home, it will be clear to you that you would want to construct your home in the best possible ways. In doing so, there will be a range of matters that will need to be taken into consideration. You need to know how you could enhance your home in ideal ways.

In enhancing your home ideally, there are various steps that need to be taken by you. You should focus on them properly and understand how you could enhance your home properly. Given below are some useful tips for you in enhancing your home perfectly.

Focus on the comfort of the house

Out of the various aspects of the house that would require your attention, it will be clear to you that the comfort that you can find in it will certainly take an important role. Therefore, it would be essential for you to understand what you expect in terms of comfort, and make sure that the relevant requirements are met properly. As an example, since using a home lift tends to be more comfortable than taking the stairs, you could enhance the comfort of your house by going for such additions.

Find the right suppliers to assist you

It will be very important for you to direct your attention towards finding the right suppliers that could be of assistance to do. Due to the demand that exists for numerous supplies, there might be no lack of suppliers. However, not all these suppliers will be ideal. You need to do a bit of a search and pick the best ones that can give you the best supplies to your home. As an example, if you are in Singapore and happen to be looking for a home lift, it would do well for you to find a residential home liftSingapore supplier that is well-reputed and well-experienced in the relevant industry. In addition to that, you should also make sure that their charges for the relevant supplies happen to be reasonable.

Make use out of modern technology

Another effective step that can be taken by you in enhancing your home in ideal ways, will be making good use out of modern technology. The technology that is available today happens to be quite advanced, and it would do well for you to stay well-updated regarding such technologies. Once you do so, you could adapt the technologies that will be useful to you home, and that will make it a better place for everyone that is living in it.

Follow by Email